Walking works is part of a portfolio of projects being delivered by a consortium of the leading walking, cycling and health organisations and is funded by the Big Lottery fund and Transport for London

Walking Works aims to encourage more people to walk to and from work and to walk more during their working day.

The Brief

• Create a concise, clear and effective message about the goals of Walking Works
• Provide a simple and effective CMS, allowing Walking Works to keep the site current and fresh
• Promote the ‘pledge’ concept an ensure as many people sign up to it as possible
• Deploy an easy to use and effective Newsletter System to communicate with multiple lists of contacts
• E-Bulletin sign- up
• Ensure the site is programmed to be SEO friendly and W3 compliant

The Activate Solution

We worked closely with the client and their corporate design consultant to both develop the message, and the look and feel of the site to best convey the message.

Once the message and the design were agreed, we then set about building the site around our core CMS system. In this build, we focused on how we could both increase interactivity, and increase Pledge sign-ups. Activate built the site using the latest best practices for W3c compliance and search engine optimisation.

In building the new Walking Works site, Activate Media used the following core software:

• Activate CMS that allows full control of all aspects of the website
• Activate Newsletter system
• Activate client capture system