The Smart Solution for Publishers

Publishing is much like the movie business, where real success comes from maximising content value, which requires repackaging and selling it in as many formats and channels as possible.

So, if "content is king" are you currently maximizing your contents value? The Internet enables publishers to sell content more widely than ever before, putting a sales channel at your disposal that can cost effectively reach customers you have never had access to in the past. The Internet even opens up international markets, which are enormous in potential, but until now have been difficult to enter and very costly to market and
deliver to.

So, why do so few publishers currently market their content on the Internet?

It usually comes down to the following issues:

1. Knowledge of the market- Selling content on the Internet is certainly not the "critical path" for most publishers, so the subject does not usually receive much consideration. There is also a misconception that paid content cannot compete with free Internet content. In reality, most information consumers are more than willing to purchase information from recognised "experts" and in most cases specialised publications represent the most valuable and desirable content.
   
   
2. Implementation solutions- There has never really been an easy to use, full featured, cost effective digital sales solution on the market. In fact, most publishers who have a website tend to operate it as a marketing exercise and at a loss, rather than as a sales tool and at a profit. Instant Access makes selling on the Internet easier than it has ever been.
   
   
3. Copyright management- For most publishers, selling content on the Internet has some inherent risks, mainly piracy of content. It is a nightmare to find your valuable content placed up on an rival industry website freely available, or sent to everyone on a distribution list. Instant Access technology changes that by imbedding a personalised license into the header page of every product sold, so that every product sold can easily be tracked back to the purchaser. The Instant Access solution actually gives you more copyright protection than you currently have in your printed publications.
   
   
4. Return on Investment- Combinations of the above have never allowed for positive ROI. Instant Access allows for positive returns right out of the box.

There has never been a better time than today for publishers to start selling their content online. The misconceptions have been cast aside, strategies and methods have been tested and proven, and prices have come down, there are no more reasons to delay this step, in fact the sooner you stake your ground, the more successful you will be.